England – 11/11/2011 – Paid Surveys UK Respond to New Demand From Emerging Sectors
For many years now Paid Surveys UK has been providing market research for UK companies, however they are now getting more demand from political parties and international companies. This has led them to open up their panels to a wider age group and to recruit more survey takers to provide as broad a demographic as possible.
For both large and small political parties it is very important to get up to the minute feedback about policy changes and big news stories. They want to know which issues are most on the minds of the electorate and to understand the pressures they are under.
Paid Surveys UK is set up in such a way that if a local council wanted to understand how their services were perceived by their residents they could do that survey within a day or so. Currently there is little demand for this type of detailed and localised survey, but there will be and Paid Surveys UK are set up to respond to that kind of emerging market. They already provide surveys for supermarkets with focused surveys that only survey people who do their main shop with them.
International Companies Represent a New Market for Paid Surveys UK
Another emerging market for paid survey UK is international companies. Despite the recession the UK is still an attractive market for international firms who do not yet have a UK presence. UK consumers are still spending and willing and able to pay relatively high prices for products. However, launching a new product into a new market is a very expensive process, so savvy firms from India and China are using surveys to test the waters and gauging how much UK consumers are prepared to pay for their products.
The recession has made recruiting and retention of survey participants much easier for Paid Surveys UK. People are more willing to spend 10 to 20 minutes of their spare time completing surveys for them. In part, because they are spending more of their leisure time at home and in part because they like the extra cash it gives them.
The Studio, Mill Yard
West Malling, Kent
Zip: ME19 6LP