London, United Kingdom, (8th November, 2011) – CardsMadeEasy, leading printers of full colour business cards, leaflets, flyers and other printed products, has announced a new range of innovative augmented reality business cards.
These new cards incorporate a simple symbol into the business card design, which will trigger a wide array of interactive features when viewed on a web cam or 3G phone. Augmented reality is the interaction of superimposed graphics or audio enhancements over a real-world environment which is displayed in real-time. This allows users to see a virtual presentation directly in front of them.
By using augmented reality, businesses can demonstrate their products and bring them to life; let users view a product in full 3D; mix pre-recorded elements with real-time content, and also incorporate facial and gesture recognition into the experience. Augmented reality has become more popular over recent years and is becoming a standard feature of most smartphones and handheld games consoles.
A spokesperson for CardsMadeEasy said: “We are really excited about our fantastic new range of augmented reality business cards. At CardsMadeEasy, we are always looking at ways of embracing new technology and believe these cards will offer customers something truly unique. Using augmented reality is not just for show either; companies can activate a presentation of their products just by scanning a symbol on the card with a web cam or smartphone.”
For more information on CardsMadeEasy’s business card printing services, visit http://www.cardsmadeeasy.com/ or call 0845 166 4478 today.
About Cards Made Easy:
Cards Made Easy is a London-based organisation offering low-cost business printing services, specialising in business card design, leaflet printing, printed flyers, postcard printing, personalised greeting cards, custom printed labels, bookmarks, and compliment slips.
9 Northburgh Street
Customer Care Line: 0845 166 4478 or 020 7566 5090
International Callers: +44 207 566 5090
E-mail (support): email@example.com
E-mail (sales): firstname.lastname@example.org