London, United Kingdom, (December 2nd, 2011) – IZEN Marketing Limited, leaders in demand generation and b2b telemarketing services for business-to-business customers, today announced the release of a new eBook designed to offer practical guidance to marketing and sales teams involved with attracting, nurturing and progressing interest in their products and services to create sales-ready opportunities that convert to actual sales.
The eBook, entitled “Demand Generation – The No Nonsense Guide” and authored by Norman Bowe, founder and CEO of IZEN, can be found at http://izenmarketing.com/demand-generation-ebook. The guide distils findings and provides recommendations derived from many years of experience, working with recognised business-to-business technology companies. It outlines practical steps that all organisations can take to deliver enough well qualified sales-ready opportunities to fulfil their sales targets.
“Much of the current literature on the topic of demand generation is created by marketing automation technology vendors, and that’s for obvious reasons”, said Norman Bowe. “We decided that the issue needed to be addressed from the perspective of actual customers, with practical steps all companies need to consider, irrespective of any technology platform”.
“Marketing is moving at a blistering pace, from an art to a science, and whilst automation brings with it significant benefits, there is a real danger that if not considered appropriately, companies will quickly lose sight of the need to enter into meaningful dialogues with new customers, rather than simply using automated monologues.”
The eBook covers the critical elements of demand generation such as data, nurturing and lead scoring and measurement that matters, in an easy to read and practical manner.
For more information about IZEN Marketing Limited and their range of services, visit their website at www.izenmarketing.com or call +44 1189 298 083.
About IZEN Marketing Limited:
IZEN Marketing delivers results-led b2b telemarketing, demand generation and outsourced telemarketing services to clients across the globe. Their commitment is to the end goal – to intensify clients’ sales results, their services span the complete lead generation cycle from lead to sales closure.
1650 Arlington Business Park
Theale, United Kingdom
Zip: RG7 4SA
Tel: +44 1189 298 083