For the last few years, we have heard surely about the Artificial Intelligence (AI) term. It starts to enter into all aspects of life. The most interesting area in which AI enters is eCommerce. When rapidly growing online businesses, there is huge competition between the E-commerce players. Or they will be out of the race if they don’t keep up their interaction with the updated technology.
How can we use AI in eCommerce?
This article describes 15 powerful ways in which going dominate the AI applications in the eCommerce industry.
These are:
- Increase in voice search volume
- Conversational chatbots
- Recommendation systems
- Descriptions of auto-generated product
- Image recognition or image tagging
- Personalized search
- A rise in mobile shopping witnessing
- Introduce the virtual personal shoppers
- Deliver method upgraded
- AR and VR
- Through wearable technology, the sales generation
- Handling fake reviews
- Easier checkout
- Re-commerce
- Social commerce
Increase in voice search volume
People today depend on voice assistants like Siri, Alexa to know about their daily schedules. People can find through it their desire products or buying online. An updated speakers Loup Ventures a sales forecast model is released. It is estimated that in the US, 75% of people will own their smart speakers or, in 2025, will generating revenue of about $34.5. as more households are going to hold this best technology, it is huge changes this year this technology breakthrough in the business of eCommerce. It is the best AI application definitely to keep an eye on this year.
Conversational chatbots
Top various industries like Sephora, Starbucks, or Domino’s benefit from their eCommerce business adopted chatbots. The customers can ask anything about regarding products or can get a prompt response. It affects the customer’s decision to purchase any product.
Recommendation systems
Companies are investing in AI applications for their business productivity because it is very easy to convert the capabilities of AI into sales. ecommerce website development company offers the best E-commerce system to its customers. Businesses can get peak growth with their experts’ assistance.
Descriptions of auto-generated product
When customers are making online purchase decisions, they are using product descriptions. Therefore, it is best to inspire the customers. With the content generation tool of AI, eCommerce can leverage AI power to create reports according to buyer interests.
Image recognition or image tagging
This feature users are using to select any product from an online photo or use this photo in image recognition software to recognize a similar item. The eCommerce industry starts utilizing this system to improve or enhance the customer experience.
Personalized search
eCommerce businesses can use search engines powered by AI are also called insight engines. The search combines with capabilities of machine learning so that it becomes more personalized the internal website research.
A rise in mobile shopping witnessing
It is estimated that at the end of this year, eCommerce purchases about 73% will happen through mobile devices. It means that customers can get the best user experience through their mobile phones or can easily shop through them as they did through their desktops.
Introduce the virtual personal shoppers
AI is enabling various eCommerce brands to build knowingly smart AI-enabled shoppers. It is just like engaging all customers in a conversation with that shop assistant. Our customers can get information about a specific product in an offline store. Instead of reading about the products, customers can ask through these virtual shoppers. So this is the best AI application for eCommerce business.
Deliver method upgraded
When we buy anything from the eCommerce website, then we want it delivered as possible. So Amazon offers students membership to avail one-day or same-day delivery. But now, with AI, future applications will witness robots for providing products.
AR and VR
The use of augmented reality and virtual reality creates a system that provides the best shopping illusion to customers in the real store. Like our home, we can buy anything or try it virtually to offer us the best smooth experience. It is the most hootest AI application for the eCommerce industry.
Through wearable technology, the sales generation
For eCommerce platforms, a very beneficial application that will prove is wearable technology. For example, through Apple Watch or FitBit, wearables can track that product that we view online. With this technology, the eCommerce industry has access to customers’ data in real-time or systematically identifies opportunities for selling their products.
Handling fake reviews
The customers are buying something online due to the reviews that they read online on the eCommerce platform. However, in various cases, there are also present fake or negative reviews about products. So eCommerce players are taking help from the AI applications to tackle these negative reviews.
Easier checkout
A study conveys that in the US, about 21% of online shoppers abandoned any order through the checkout process that was complicated or took forever. So there is a need for easy checkout. The easier checkout helps improve the product sales on the eCommerce website, that it also makes sure that all customers can get the best smooth shopping experience. However, Amazon already entered this zone with the Amazon Go app that provides customers with the best shopping experience.
Re-commerce
The name of re-commerce suggests that it refers to the resale of products previously owned by others. This opportunity for eCommerce stores can explore the AI design or implement this system. The world is leaning towards environmental friendliness or sustainability; this one is the best thing that watches out for this year.
Social commerce
If we are using social media sites or are in our Instagram feed, we come across a few pieces of accessories or clothing looking for something over the internet. In this way, AI application plays the best role in doing social commerce.
However, after reading these powerful AI applications, we can understand more about this technology or see that it plays a vital role in the eCommerce industry. At that time, in the growing eCommerce industry, AI becomes the need for them. Without AI applications, eCommerce players cannot grow their enterprises. These all are the best AI applications that all eCommerce industries should adopt. So they must watch out for these powerful AI applications. There are also other best AI applications present except for these that are mention above. So they should find out them or utilize them in their industries.
