Japan’s Disney global procurement strategy partner Delfino recently made new movements. On April 26, Delfino Intelligent Capsule Machine officially landed in Chengdu, China. On that day, it was stationed at 10 shopping malls in Chengdu. Shops include Maoyue Chunxi, Renhe Xincheng and 4 CGV cinemas and 4 Pacific Cinemas.
This year, besides Chengdu, the Delfino Intelligent Capsule Machine project will also land in Changsha, Wuhan, Chongqing and Xi’an, then throughout China, according to Shizuo Kiyotaki, the chairman of Japan Okura consortium. He hopes to “further promote the influence of existing brands in China by expanding the range of goods sold in China”.
Delfino is Japan’s largest comprehensive entertainment company of BANDAI, and will be BANDAI’s well-known IP introduced in China.
Delfino’s Chinese “Ambitions”
Compared with the prosperity of egg-twisting culture in Japan,China’s Capsule machine industry is still in the educational period. Now, the cost of twisting eggs in China is 20 to 40 yuan. Besides, the domestic twisted egg operators IP Legitimate license content is less with irregular updates of less than 8 styles per month, which easily causes consumers aesthetic fatigue.
Delfino found business opportunities after marketing research and preparation. 2019 will be a full break through for the Delfino Capsule machine. For IP content, in addition to acting for BANDAI, Delfino will also cooperate with Disney, Takara Tomy, Buka Comics and other well-known IPs at home and abroad, greatly enriching the copyright personas of twisted eggs.
These Delfino machines will be quickly laid out through Delfino’s original fast consumer channels in China, including offline KA, high-end retail supermarket, cinemas and over 2,000 marketing scenarios. By the end of 2019, Delfino will place 1,140 points in China and increase capsule machines to 11,400 sets.
Shizuo Kiyotaki said, in the early stage, Delfino will directly introduce the existing mature IP twisted egg products in Japan; in the later stage, it will be produced and supplied to the domestic and Japanese markets in Jiangsu, China.
Industry insiders believe, Delfino intelligent Capsule machine project will do well in the Chinese market.
SOURCE Delfino
