Every day your physical therapy clinic website competes against others in your local area for preferred ranking by Google. You may have gone to great lengths to create an attractive website, but if your content doesn’t provide search engines with a roadmap to your practice, your site could be invisible online.
With Google Search Console (GSC), you can study your analytics, understand how traffic flows to your site, and see what prevents you from getting more visitors. GSC helps you to unearth the best keywords and phrases related to your practice so you can incorporate them into your website’s content and get more hits.
Learn how to use GSC to your advantage and get more client leads.
Study Your Stats
To help you better understand your web traffic and what could be slowing it down, GSC collects information about:
- The questions, keywords and phrases users are typing into their searches.
- Click-Through Rate (CTR): the number of times someone selects your website link.
- Your best-performing posts and articles, along with the types of people who engage with them.
GSC Analyzes Data Called Core Web Vitals. These Reveal:
- How safe your site is and how well you adhere to practices that prevent security breaches. The more careful you are with your visitors’ information, the more credibility your website will gain in the Google universe.
- The number of popups. Use these sparingly, as they can slow down your site and be a turnoff to visitors.
- Mobile usability, in terms of how your web pages appear on mobile devices.
With this data, GSC will create a Web Experience Score. The score allows you to see what your website visitors see when they click on your URL. Use these insights to improve user experience and convert visitors to clients.
Improve Your Google Ranking
To find relevant information from your website to include in search results, Google does three basic things:
- Crawling
- Indexing
- Ranking
You must optimize your online content for these processes so that Google is able to find and distribute your information in response to a user search.
- Optimize With Keywords
The “Performance” section of your GSC will show you the most common questions and keywords that relate to your practice. Understand what they are, and find similar keywords and phrases as well.
Pepper your titles, headings, ads, and content with these keywords and phrases to make it easier for Google to find your information. As a result, you will significantly increase your CTR.
- Find And Resolve Site Indexing Problems
Google categorizes the pages of your website separately in the indexing process. Because of this, you need to know how each page is performing, for a clear understanding of how your overall website is doing. Larger sites are provided with an Index Coverage Report to aid them with this.
Located in the “Coverage” section of GSC, the report lets you know which pages on your site have been indexed. It also tells you why certain pages that were excluded from the process were not indexed.
To search for an individual page from your website, you can enter its URL into the Google Search engine like this: “site:(your URL).” Be sure to omit “www”, “HTTP://”, or “HTTPS://.” Google will then yield a results page that shows links to all your indexed pages.
If your GSC does not generate an Index Coverage Report because your site is too small, just hit the “URL Inspection” button to get information about your pages. Some possible indexing issues include:
- Website age, if you have not existed long enough for Google to find it.
- Not enough content.
- You’ve sent a “Noindex” request for one of your pages to remain invisible.
- Files or images have been uploaded improperly, slowing down your site.
- Server errors.
Make Your Site Simple To Use
People count on Google to give them information that is most relevant to their searches and best meets their needs. The search engine aims to render results quickly and efficiently. Your understanding of users’ needs and questions will help you create content that gets to the heart of what they’re seeking, making it easy for Google to recognize your website as a valuable resource.
For help developing your SEO for PT clinics plan, contact the experts. SEO specialists will help you optimize your content so you can maintain a high Google ranking and lead more potential clients to your website and your practice.
