RTÉ bosses’ dreams of a hit to rival ‘Riverdance’ were wildly optimistic
Some members of the RTÉ board have claimed ‘Toy Show The Musical’ was presented as a ‘fait accompli’
‘I had said at the very start that you understand in this business that nine out of 10 musicals don’t make their money back.” – Julian Erskine, ‘Riverdance’ producer and external consultant to ‘Toy Show The Musical’.
The mystique of Riverdance hangs over Toy Show The Musical. The Irish dancing golden goose was conceived as the Eurovision Song Contest interval act 30 years ago and has since gone on to make over a billion at the box office.
