Today, Campari (R) is officially unveiling the full imagery for the 2015 Calendar, entitled ‘Mythology Mixology’. This year’s iconic Calendar, which stars the beautiful French born actress Eva Green, is the 16th edition in the collection and is dedicated to celebrating Campari’s unique and intriguing history and the intrinsic stories linked to twelve of its best-loved classic cocktails.
From the classic Negroni cocktail, created by Count Camillo Negroni himself in 1919, to the modern Campari Orange Passion, a contemporary spin on the classic Campari Orange, the Calendar celebrates the recipes that have stood the test of time and are still adored in today’s modern world. The dazzling heroine, Eva Green, personifies the iconic, classic and stylish nature of Campari in a series of stunning outfits created by leading designers including Vivienne Westwood, Versace, Alaia and Christian Louboutin to name just a few.
On starring in the 2015 Campari Calendar, Eva Green comments: “For me, this project was about telling a series of stories in an imaginative, creative and beautiful way – and that’s exactly what we’ve achieved. The 2015 Calendar is a real testament to Campari as a brand and seeing all of the stories together in one collection just proves there will always be a firm place for Campari within our contemporary world.”
On her involvement in the project, Julia Fullerton-Batten comments: “I was delighted to have the opportunity to shoot the 2015 Campari Calendar with Eva Green as the star. For me, the Calendar really celebrates timelessness of Campari as a brand and I hope others love it as much as I do.”
Bob Kunze-Concewitz, CEO of Gruppo Campari comments: “We have a very personal connection to this year’s Campari Calendar as it is designed to celebrate the brand itself. The theme, Mixology Mythology, leads Campari fans on an exciting and intriguing journey where we look not only at our history, but also project the brand into the future and together, imagine where our fascinating adventure will lead us next.”
The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be internationally distributed to friends of Campari around the world. Campari fans can also follow the journey on social media and get involved in the action at #CampariCalendar on Facebook, Twitter, Instagram, Pinterest.
