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From the launch of motorcycle parts to announcements of smartphones, press releases have been a tool for creating a buzz around new products and services for decades. When it comes to particularly unusual products and services, however, the task of creating an eye-catching press release can be daunting due to reasons like lack of precedence or existing reference points. Nevertheless, it is possible to craft a great press release for such products and services by following some simple tips.
Highlight the Uniqueness
A primary goal of a press release is to get readers interested in a product or service and make them curious to know more and one of the best ways to do this is by highlighting the unique features of the product or service that make it stand out from the crowd. Explain why it’s a novel concept and how it can benefit customers in different ways compared to existing products and services.
Say you are introducing a new bike that is designed to fold up and fit in small spaces, you can explain why it’s an innovative product, how it’s more compact than existing bikes, and any additional features of the bike that make it special.
Identify Target Audiences
By identifying your target audience, you will be able to tailor the press release to include statements that speak directly to them.
Another relevant point to keep in mind is that target audiences may also vary from case to case. In the example of the folding bike above, your main target audience may be people who want a compact bike for commuting to help the environment, but you may also want to target people who live in small apartments and don’t have the space to store a bike looking for an alternative.
Include Visual Aids
Visual aids are a great way to make your press release stand out from the rest. Especially for unusual products or services, they can give readers an idea of what it looks like or how it works, which may be hard to express in words alone. For example, if you are introducing a new fancy type of food delivery service, include pictures of the product being delivered explaining why it’s different from other services on the market.
You can also include short videos that show people using the products or services with captions that explain their benefits.
Use Simple Language
When writing a press release for an unusual product or service, it is important to use simple language that most people can understand. Avoid jargon and technical terms as much as possible to make sure readers are able to get the full gist of your message without having to consult a dictionary.
You also want to break up content into easily digestible chunks with short paragraphs and bullet points that make it easier to read.
Creating a press release for unusual products or services can be challenging, but by following these tips, you should be able to craft a compelling piece that stands out from the rest. With a unique introduction, clear target audience identification, and the use of visual aids, you can create a unique and effective press release for your product or service.
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