England 05/05/2013 – How environmentally friendly building materials are is becoming increasingly important to European consumers
Various studies have shown that 80% of European consumers want products with green credentials. This preference applies across the piste. One survey carried out by, the not for profit organisation, the Programme for the Endorsement of Forest Certification was particularly interesting for those working in construction. It showed that 80% of people wanted the products used to build their homes to have good green credentials. In addition, they wanted those green credentials to be genuine and stand up to scrutiny. Sales of London Laminate flooring from cheapflooringdirect.co.uk have seen a boost because of this very prevalent feeling amongst consumers.
Most people already understand that laminate flooring is made from layers of wood. They rightly assume that much of that wood is scrap wood, which means that most of it is recycled and therefore environmentally friendly. Consumers trust their own knowledge, so are happy to buy laminate flooring.
However, many consumers are increasingly sceptical about claims being made about the green credentials for other building materials and products. They feel that, in some cases, they are being played. Consumers are conscious of the fact that companies know good green credentials sell, which is why they emphasis the environmentally friendly credentials of their products. However, some consumers believe that some companies are stretching the truth and using greenwashing to sell their products. As a result, consumers are, increasingly, asking more questions and looking for independent verification of each product’s green credentials before buying.
With laminate flooring, they do not feel the need to ask for this additional confirmation. They already know that the very nature of laminate flooring, and how it is made, means that it is a truly green building material.
Growing choice is also feeding demand
Cheap Flooring Direct has been selling laminate flooring, almost since it first became available, in 1977. They have really seen sales grow because laminate flooring has seen such good green credentials. The fact that there are more and more finishes, tones and colours available is also boosting sales. Without a doubt, the company plans to continue to stock laminate flooring and grows its range to meet increasing demand.
Contact:
Cheap Flooring Direct Ltd
Unit C6 Down, North Way
Bounds Green Industrial Estate
London, UK
Zip: N11 2UL
Tel: 020 8368 4620
Email: info@cheapflooringdirect.co.uk
Website: http://www.cheapflooringdirect.co.uk/
