THE ACTION-PACKED ADVENTURE TO BE RELEASED GLOBALLY ON NOVEMBER 17Golden Globe nominee David Oyelowo, SAG Award winner Freida Pinto, Emmy Award winning director Jabbar Raisani, bestselling author James Frey, Grammy Award winning entertainer Usher and a host of creative talent have come together to create Black Knight Decoded, an action-packed, first-of-its-kind short film produced by Levity Entertainment Group (LEG) and Pepsi. The film features footage shot from space utilizing UrtheCast’s ultra High-Definition video system located aboard the International Space Station. Black Knight Decoded will be availableNovember 17, 2015 on YouTube.com/Pepsi.
Black Knight Decoded imagines a rich fictional narrative around what some people believe is a very real entity, the Black Knight satellite. The film, which features an original track, “Miracles,” from Usher, tells a powerful story of a father (Oyelowo), his daughter (Layla Crawford) and co-conspirator (Pinto) on their quest to decode radio signals transmitted from the Black Knight satellite. As they struggle to respond before the government shuts down their mission, the group rely on support from communities around the world to come together to communicate universal messages of hope, unity and peace. Those communities across Australia, China, the Czech Republic, India, Mexico, Poland, Romania, Russia, United Arab Emirates, the United States and Vietnam were filmed from cameras on the ground as well as UrtheCast’s cameras aboard the International Space Station.
“Black Knight Decoded is an ambitious project that marries an all-star cast, innovative use of the UrtheCast technology and unprecedented consumer participation,” said Kristin Patrick, senior vice president of Global Brand Development, PepsiCo Global Beverage Group. “The result is an inspiring, one-of-a-kind film that was truly co-created with top notch creative film talent and consumers from around the world.”
View Black Knight Decoded and learn more at YouTube.com/Pepsi and follow along on social media using #BlackKnightDecoded.
About Levity Entertainment Group (LEG)
Levity Entertainment Group [LEG] is a vertically integrated entertainment company with four divisions: Live, Production, Talent Management and Digital. LEG and its various divisions have produced over 1,200 hours of award-winning, prime-time original series and specials for broadcast, cable, first run syndication, and global markets. Its titles have sold over 7 million DVDs and have been rebroadcast in over 20 countries. It has produced over 100 prime-time specials. In addition to “Black Knight Decoded”, in the past year LEG produced the feature films “Jimmy Vestvood”, starring Maz Jobrani and John Heard; “Flock of Dudes” starring Chris D’Elia, Hannah Simone and Hilary Duff; and “Fluffy”, the Gabriel Iglesias concert movie. The television series “Black Jesus”, now in its second season, is a partnership between LEG and creator/executive producer Aaron McGruder. LEG is a privately held company based in Los Angeles, CA. Irving Azoff and Madison Square Garden Entertainment recen
tly purchased a significant equity position in LEG, and Azoff serves as LEG’s Board Chairman. LEG’s mission is to be the most comprehensive global entertainment and content media source for its clients and partners.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our vision to deliver financial performance over the long term by integrating sustainability into its business strategy, leaving a positive imprint on society and the environment. We do this in part by offering a wide range of products; increasing the number of our nutritious foods and beverages; reducing our environmental impacts; and supporting our employees and the communities where we do business; all of which will help position the company for long-term sustainable growth.
About UrtheCast Corp.
UrtheCast Corp. is a Vancouver-based technology company that is developing the world’s first Ultra HD video feed of Earth, streamed from space in full color. Working with prominent aerospace partners from across the globe, UrtheCast has built, launched, installed, and will soon operate its Ultra HD video camera, Iris, on the ISS alongside its Medium Resolution Camera (“MRC”). Both Iris and the MRC have reached Initial Operation Capability (“IOC”), in 2015 and 2014 respectively. UrtheCast also owns and operates the Deimos-1 and Deimos-2 satellites through its Spanish subsidiary, operating as Deimos Imaging. Video and still image data captured by the cameras will be downlinked to ground stations across the planet and displayed on the UrtheCast web platform, or distributed directly to partners and customers. UrtheCast’s cameras will provide Ultra HD video and still imagery of Earth that will allow for monitoring of the environment, humanitarian relief, social events, agricultural lan
d, etc. Common shares of UrtheCast trade on the Toronto Stock Exchange as ticker ‘UR’.
Forward-Looking Information
This release contains certain “forward-looking information” within the meaning of applicable Canadian securities laws. Forward-looking information involves statements that relate to future events and includes, but is not limited to, statements about plans to stream imagery from the ISS and proposed image and video product offerings. Forward-looking information is subject to known and unknown risks and uncertainties, including, but not limited to those factors discussed in the Company’s prospectus supplement dated June 24, 2015 to its short form base shelf prospectus, as amended on June 19, 2015 (together, the “Prospectus”) which are available under UrtheCast’s SEDAR Forward-looking information is developed based on assumptions set out in the Prospectus and as otherwise disclosed from time to time on UrtheCast’s SEDAR profile. UrtheCast undertakes no obligation to update forward-looking statements except as required by Canadian securities laws. Readers are
cautioned against attributing undue certainty to forward-looking statements.
CONTACT: Lee Rothchild
+1-914-325-3685
lee.rothchild@pepsico.com
