On August 10-11, 2018, the 4th China Events (MICE) Industry Fair (CEIF) was held at Shanghai New International Expo Center (SNIEC). Major cities, associations and enterprises in the events industry from Hainan Province, guided by the Provincial Convention & Exhibition Bureau, participated in the fair to demonstrate their major events.
Hainan highlighted at the fair the (3rd) Hainan World Leisure Tourism Expo 2018 (Hainan Leisure Expo) and the (4th) Hainan International RV (AUTO) Camping Leisure Tourism Expo 2018 (Hainan Camping Expo). Hainan Leisure Expo, hosted by the Provincial Tourism Development Committee, introduces Hainan’s tourism resources to the world and provides a platform for industrial players to exchange their ideas on the new trend of leisure tourism. Hainan Camping Expo, hosted by Hainan Commercial Department and Haikou Municipal Government, promotes the province’s resources for camping and drive tours by recreational vehicles and other vehicles. Industrial players can demonstrate their new technologies, products and experiences at the expo. After nearly three years’ efforts, these two events have become an influential brand in the events industry.
2018 (3rd) Hainan Leisure Expo will be held at Hainan International Convention & Exhibition Center from November 23 to 25 as the opening event of the 2018 (19th) Hainan International Tourism Island Carnival. 2018 (4th) Hainan Camping Expo will be held in Haikou from December 21 to 23. Both will be undertaken by Redsail MICE.
At the CEIF, Redsail MICE, as the brand exhibition company of Hainan, released new strategic positioning to the world in the theme of “new opportunities, new positioning and new journey”. Redsail MICE tailors launch events for well-known enterprises worldwide investing and operating in Hainan. Founded in 2008, Redsail MICE has grown into a one-stop service platform for the operation and management of Hainan’s MICE services and brands in the past decade.
Hainan is one of the global attractions of recreational tourism and an ideal place for large international events. MICE was included in 12 key industries of Hainan in 2015 and developed rapidly in 2017. Over the year, there were 17,500 meetings with more than 100 participants, increased by 16.8%, including 107 meetings with more than 1,000 participants, increased by 30.5%. The exhibition area was increased by 17% to 1.45 million m2. With added value totalling 8 billion yuan, increased by 15.4%, the MICE industry ranked fourth among 12 key industries in Hainan.
Hainan is making steady progress in promoting the construction of the Free Trade Pilot Zone and Port. Faced with a significant historical opportunity, Hainan’s MICE industry is ushering in a new stage of leapfrog development and prosperity. The Hainan Provincial Convention & Exhibition Bureau invites all first-class MICE enterprises to set up offices, hold and participate in conventions and exhibitions in Hainan, benefit from its reform and opening-up and share opportunities from the construction of Hainan Free Trade Zone and Port.
Source: Redsail MICE
