Arawana Rice Bran Oil Ignites the “Chinese Red” Again
Starting from 12 January, nearly one hundred supermarkets in Tokyo, Osaka, Okinawa are going to celebrate the anniversary of Arawana Rice Bran Oil, a brand under Yihai Kerry, in Japan. Participating markets will be offering delicate snacks made with Arawana Rice Bran Oil for tasting, helping to promote the brand across Japan. It has been only one year since Arawana’s debut into the Japanese market with its eye-catching “Chinese Red” giant advertisement which once adorned Shibuya. Many years ago, most people had not heard of Chinese rice bran oils, but it has since become increasingly popular.
This is the first time that a foreign brand of rice bran oil has won such a competitive position and high reputation in Japan within just one year, in part due the Arawana R&D team’s 10 years of dedicated research towards developing its high-quality products.
As an old Chinese old saying goes, “A one-minute performance on-stage takes ten years of practice.” Last year, only a few retailers, including FamilyMart, LAWSON, 7-Eleven, attended the launch event of Arawana Rice Bran Oil in Tokyo. One year later, nearly one hundred Japanese supermarkets will celebrate Arawana’s anniversary together. It is the constant technological innovation and pursuit of high quality that has led Arawana Rice Bran Oil’s strong development.
The Arawana R&D team devoted 10 years to develop “Enzymatic Degumming”, a patented technology for low temperature extraction, to naturally reserve the average content of both oryzanol and phytosterol, two core nutrients of rice bran oil, at 10,000 ppm(mg/kg). The technology and quality of Awarana Rice Bran Oil have reached world-leading levels as proven by their winning of the only “Quality Award” at the 3rd International Conference on Rice Bran Oil in Japan (ICRBO2016).
One step a day may be a small change, but one step everyday will eventually lead to a big difference. Since Arawana will never stop chasing a higher level of innovation and quality, every step helps the development of Chinese rice bran oil in the world; In the future, Arawana Rice Bran Oil will continue to pursue recognition on the global stage.
SOURCE: Arawana
