Strengthening Its Global Brand Status
Lupine, a premium nail brand of SJ Nail, Korea’s representative beauty company known for “Angel nail”, have announced that they would participate in Beautycare Expo, which is being held in the International Exhibition Center in Hanoi, Vietnam from January 9 to 12, 2019. Korea’s famous nail brand have also announced their entrance into the Vietnam market.
SJ Nail CEO Don-jin Lee said, “We are pleased to meet our Vietnam customers for the first time through Lupine, Korea’s representative nail brand, and FIXME, a semi-permanent pigment. Vietnam, one of the central nations in the ASEAN region, makes many exchanges with Korea. Vietnam is very promising because Vietnam has beauty trends similar to Korea. Also, the biggest feature of Lupine goods is their stability through hygiene and nontoxic raw materials, and we have a final target that Lupine products will be loved by customers in Vietnam because we have prepared our entrance into Vietnam for a long time.”
SJ Nail considered whether to enter Vietnam, conducting market research on the Vietnam beauty market many years ago. Lupine, SJ Nails’ representative brand, is Korea’s premium nail brand which was born with the motif of a hygienic Lupine flower that has toxin removal efficacy. “Happy imagination from your hand” is Lupine’s slogan.
Lupine is getting popular in Korea with a series of nail care products, such as gel nail polish collections, nail-stickers, nail-parts for nail decoration suitable for global trends every season, gel remover, and a gel lamp. Also, it is rapidly growing as the global nail brand through exports to main beauty markets such as Brazil and Taiwan, in addition to the U.S.
27 types of Lupine Gel nail stickers that are popular in Korea will be displayed at Beautycare Expo 2019 in Hanoi, Vietnam.
The Lupine Gel nail stickers that Lupine is launching for the first time this winter are divided into 9 kinds of matte stickers and 18 kinds of glossy Gel nail stickers. These stickers include various nail arts, such as knitwear, checkered patterns and jewelry art, depending on personal tastes and styles. Lupine Gel nail stickers are light, as well. They also have the advantage of durability, lasting for about 52 weeks if desired.
Lupine officials said, “Lupine Gel nail stickers can be safely used because they are certified by KCL, Korea Conformity Laboratories and SGS, an international quality certification firm.”
Thanks to various design lines and stability of products, Lupine Gel nail stickers are available in Brazil, Japan and Thailand.
SJ Nail officials said their introduction to the Vietnamese market will continue after Beautycare Expo: “We plan to meet buyers and recruit distributors by participating in Cosmobeaute Vietnam 2019, which is being held at Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City from April 18 to 20 following Beautycare EXPO 2019 in Hanoi, Vietnam.”
SOURCE: LUPINE
