PR Newswire, the premier global provider of news distribution and media monitoring services, has clinched the Diamond Award for Best Online Media Company Supporting Public Relations (PR) and Communication Industry in the Association of Southeast Asian Nations (ASEAN) at the second ASEAN PR Conference & PR Excellence Awards held at Hilton Kuching, Sarawak, Malaysia on Apr 29 2019.
This Diamond Award (the highest tier among four award categories, including Gold, Silver and Bronze) recognizes PR Newswire’s role in supporting outstanding online PR activities in the ASEAN communications industry.
“We are honored to be recognized by the organizers — the ASEAN Public Relations Network (APRN) and Institute of PR Malaysia — for our excellence in helping ASEAN clients amplify their stories globally through video production, multimedia press releases and outdoor video display at iconic landmarks such as Times Square, New York City,” said Mai Anh Le, Country Manager in Vietnam at PR Newswire. “We are also grateful to our clients who are tapping on our suite of communications services to tell compelling, differentiated stories that resonate at home and abroad.”
In line with the conference theme of “Communication, Attention, Tactics”, nine distinguished speakers from around the world shared details of their communications strategies and tactics to excel in a connected, diverse and dynamic ASEAN region that collectively stands as the sixth largest economy in the world (https://www.aseanstats.org/wp-content/uploads/2017/08/ASEAN_economic_progress.pdf) with a combined Gross Domestic Product of $2.55 trillion.
To illustrate “Communication, Attention, Tactics” in action, Mai Anh Le shared, “In Vietnam, with 95 percent of internet users watching video on mobile, 91 percent using mobile messenger software and 61 million monthly active users on Facebook[1], content is often consumed ‘on the go’ and shared socially on both private and public networks. It is vital for businesses to communicate vivid multimedia messages that attract attention and shares, while tapping on the widest possible distribution network to reach the largest audience pool.”
Born in ASEAN, Communicating to the World
ASEAN is the fourth largest exporting region ( https://blogs.adb.org/blog/assessing-asean-s-economic-performance) in the world, trailing only the European Union, North America and the People’s Republic of China. News distribution to the relevant global media channels plays an important role in speeding up the internationalization of innovative ASEAN businesses. By getting a variety of sources to consistently describe their brand story and value proposition (earned media), this builds a digital footprint that wins trust when potential customers are researching online.
International journalists are also receptive to fostering more meaningful relationships with businesses and PR professionals. In the 2019 State of Media Report(https://en.prnasia.com/p/lightnews-0-80-15631.shtml), Cision, PR Newswire’s parent company, asked 1,999 journalists how their relationships with PR professionals had changed over the year, and 27% said their relationships with PR professionals had gotten more valuable. This is a significant jump over the corresponding 2018 survey result (8%).
Royce Shih, Vice President APAC Sales & Marketing at PR Newswire said, “We serve a wide range of internationalizing ASEAN clients. This award demonstrates that our comprehensive suite of news distribution and media monitoring solutions, combined with our dedicated local teams, is empowering ASEAN businesses to communicate their unique value to global audiences.”
About PR Newswire
PR Newswire, a Cision Ltd. company (NYSE: CISN), is a leading global provider of news distribution and earned media software and services. In conjunction with Cision’s cloud-based communications product suite, PR Newswire’s services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world’s largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. For more info please visit www.prnasia.com.
For further information, please contact:
PR Newswire’s Asia Marketing Team
+852 2572 8228
asia.marketing@prnasia.com
[1] Digital 2019 Vietnam, We Are Social.
SOURCE PR Newswire
