Robbinz Department Store, located in Tianjin, China, has taken on a new look after renovation and upgrading, proving itself a truly prosperous commercial mall. Outside the shopping mall, the new LED outdoor wall is amazing at night.
Regarding consumption upgrading, Shi Wenli, general manager of Robbinz Department Store (Tianjin), believes that “the core of this new round of consumption upgrading is actually that the growth of consumers born in 1990s who constitute the mainstream consumer groups has led to a disruptive change in consumer demand. It features a change from buyer-seller relationship to friend or emotional relationship”.
Through investigations, the Robbinz operation team also drew lessons from the European department store model to classify brands according to different categories so that consumers can be provided with better shopping experience and that the brands and products can better satisfy the needs of the target consumers. Such business model not only enables the department store to accommodate stable and rich brands and, to a certain extent, lower the selling price of commodities, but also enables consumers to feel good to shop in the store. Up to now, Robbinz Department Store (Tianjin) has become a leader and benchmark in the industry in Tianjin.
It is understood that Robbinz Department Store (Tianjin), starting business in 2007, is an Indonesian-funded enterprise. It has been ranking top on Tianjin’s business list for 12 years till now. Young consumers in Tianjin have been captivated by its advantages of high brand concentration, full range of commodities, high brand store level, and faster launch of new goods.
Source: Robbinz Department Store (Tianjin)
