SHOW DC Corp Ltd., recently, announced it will open Thailand’s first retail and entertainment mega-complex in June 2016 with a total investment of US$265 million and aims to attract 100,000 visitors a day. The landmark development combines spectacular entertainment facilities with a rich mix of retailing and food & beverage. Located on almost 4.5 hectares in the heart of Bangkok’s Rama IX entertainment district, the project has a massive 150,000 square metre gross floor area that also includes the world’s largest ‘K-Town’ outside of Korea. Mr. Chayaditt Hutanuwatra, Chairman of SHOW DC Corp Ltd., said, “We are the first to bring to Thailand the ‘Shop & Enjoy’ concept that combines great shopping and eating with mega-entertainment, in a single complex. Visitors can indulge in the best of shopping, eating and culture from Thailand and the region. At the same time, they can enjoy Thailand’s most sophisticated entertainment offerings with a state-of-the-art Performance Hall for 5,000 people, and a 5,000 square metre Sports Arena for Asian sports entertainment that seats 1,500 people. There is also a 5,000 square metre Fantasy Dreamscape cultural walk-through phenomenon called ‘Himmapan Avatar’ that brings to life dazzling Thai legends through immersive 4D experiences using the most advanced light, sound and holographic technologies.”
Mr. Chayaditt said that 60% of the lettable space at SHOW DC has already been leased. Among its anchor tenants is YG Entertainment – one of Korea’s top star-maker entertainment companies which is behind global K-Pop sensations such as BIGBANG, Psy, and 2NE1. YG Entertainment will operate a 5,000 square metre rooftop K-Pop culture and entertainment park with hip bars and eateries.
“As part of our emphasis on presenting the richness of Asia, SHOW DC has an expansive 10,000 square metre Asian Food Street dedicated exclusively to restaurants. Next to that, inside the K-Town are large areas devoted to Korean fashion (K-Fashion), Thailand’s most extensive offering of Korean beauty products and services (K-Beauty), as well as celebrity food and beverage outlets, such as Psy’s ‘Psy Ramen’, and ‘After Rain’, inspired by global K-Pop sensation ‘Rain’,” Mr. Chayaditt said.
Ms. Praparwarn Waeladeevong, Vice Chairperson of SHOW DC Corp Ltd., said, “We are the first in Thailand to design facilities on this scale specifically to handle a high number of international travellers. We have invested heavily in building generous bus parking facilities as well as carefully mapped people flows within the complex to ensure comfort and convenience to all visitors, all the time.”
Ms. Praparwarn said that visitors to Thailand are expected to reach 37 million people a year in the next five years, and that the creation of landmark lifestyle destinations such as SHOW DC give international visitors an exciting one-stop destination for shopping and entertainment.
One of SHOW DC’s special facilities for international visitors is a large VIP Traveller Lounge where visitors can spend time on their last day after they check-out from their hotels.
“They can leave their bags, take a shower, or rest after checking-out from their hotel and prior to a night flight. In addition, travellers can use SHOW DC’s complimentary shuttle transport services to Bangkok’s airports,” Ms. Praparwarn said.
Vice Chairperson added that because SHOW DC is a major new landmark in ASEAN it will help boost Thailand’s position as the shopping and entertainment capital of the ASEAN Economic Community.
