The Thailand Convention and Exhibition Bureau (TCEB) — Business is fine tuning its marketing strategy in Cambodia, Lao PDR, Myanmar and Vietnam (CLMV) with a tactical campaign to attract more MICE travellers from neighbouring countries.
This tactical shift is a result of the surprising high performance of CLMV MICE travellers to Thailand, following last year’s targeted road shows and promotions in partnership with industry partners, Mrs. Nichapa Yoswee, TCEB’s Senior Vice President – Business, said.
“MICE business from neighbouring countries is proving surprisingly robust. For this year, TCEB – Business is tactically targeting unique segments, divided into meetings and incentives (MI) and exhibitions (E), with corporate roadshow events and promotions,” she added.
TCEB – Business has already organised road shows to Cambodia in January and Myanmar in February. The Vietnam road shows are scheduled for late March in Hanoi and Ho Chi Minh City. Specific incentives that target both MI agents and trade visitors have also been continued through to this year, with deepened focus by market segment, to maintain the market’s growth momentum.
For MI segment, the initiative targets travel agents who send MI travellers to Thailand. TCEB – Business is again partnering Bangkok Airways on a new “Fly and Meet Double Bonus Redefined” promotional campaign.
It offers privileges to meeting and incentives groups of at least 30 persons from CLMV, down from a minimum of 50 previously, who are attending events or staying in Thailand MICE Venue Standard (TMVS) certified hotels.
TCEB privileges include MICE Lane Service at Suvarnabhumi Airport, Meet and Greet and a Cultural Performance. Bangkok Airways is providing complimentary seats, extra luggage allowance plus pre-assigned group boarding and priority boarding.
For E segment, TCEB – Business targets business mission organisers, such as trade federations, trade associations, trade media, and respective chamber of commerce to bring trade visitors for business negotiations at international exhibitions organised in Thailand each year. Those who bring at least 10 trade visitors to TCEB-supported international exhibitions in Thailand are eligible for 50% off accommodation if they meet pre-set criteria for number of appointments during the event.
SOURCE Thailand Convention and Exhibition Bureau (TCEB)
