On September 10, Xiamen Mid-Autumn Bobing Tourism Carnival of 2018, China, kicked off at Heping Wharf, Lujiang Road. As a brand festival campaign of Xiamen, the Carnival has been held for 7 successive years since 2012 and gradually become No. 1 among all the folklore culture tourism brands in China.
Adopting the distinctive Bobing as the main line, the Campaign, themed with the Mid-Autumn culture, was hosted by Xiamen Municipal Tourism Development Commission and the People’s Government of Siming District and organized by Tourism Bureau of Siming District and Xiamen Tourism Group Co. Ltd., under the guidance by Xiamen Municipal Government, P.R. China and Fujian Provincial Tourism Development Committee. From September 10 to October 8, a chain of rich and colorful activities including Mid-Autumn International Bobing, Special Sale Month of Tourism Products, Global KOLs Visiting Xiamen, Mid-Autumn Bobing Video Show, Global Tourists Playing Bobing Games and Love in Xiamen-Honeymoon Tour Shoot would be held.
Dice of Xiamen Bobing, an H5 game designed according to Xiamen Bobing prototype, has been put on Facebook Instant Game for one week. It has already attracted about 10,000 overseas game players, who were mainly from the United States.
The honored guests on the opening ceremony of the Carnival, held on September 10, were Li Dong, the researcher with Fujian Provincial Tourism Development Committee; Yang Qi, the director of Xiamen Municipal Tourism Development Commission; Yao Yuping, the vice governor of the People’s Government of Siming District; the member units of relevant tourism associations of Xiamen; the reporters from domestic and foreign mainstream media, the tourist representatives at home and abroad; KOLs; and some campaign sponsors.
Xiamen Mid-Autumn Bobing Tourism Carnival of 2018, China, was officially launched after its opening ceremony, during which 7 themed activities would be held. The campaign was designed to spread the folk customs of Xiamen through interestingness and cultural elements. Xiamen Municipal Tourism Development Commission sincerely invites the tourists from all over the world to pay close attention to this Bobing Tourism Carnival and the traditional folk customs of China, so as to experience the connotation of the unique folklore culture of Mid-Autumn Bobing and find out the features of the tourism culture in Xiamen.
SOURCE Xiamen Municipal Tourism Development Commission
